The Pharcyde – Drop 1995
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“Drop” is a single by alternative hip-hop group The Pharcyde, released in 1995 as the first single for the group’s second album, Labcabincalifornia. The single contains a vocal sample of the Beastie Boys song “The New Style”, using the titular “mmm….. drop” line delivered during a drop to create its hook.
The music video for “Drop” was directed by Spike Jonze and filmed in Los Angeles. The video features footage of the group performing the song backwards, replayed backwards, which when combined with the chopped, spacey beat of the song gives the video a slight surrealistic quality. Ad Rock and Mike D of the Beastie Boys makes a brief cameo.
Labcabincalifornia is the second album by The Pharcyde, released in 1995, three years after their debut Bizarre Ride II the Pharcyde. The album’s production was handled by The Pharcyde themselves and Jay Dee, with additional help from Diamond D and M-Walk.
The first single was “Drop”. The video for “Drop” was directed by Spike Jonze, and used footage of the group performing the song backwards, replayed backwards, giving it a surreal quality. The backwards theme of the video was also a reference to the song itself, which featured a backwards sample. “Drop” was a hit, as was the follow-up single “Runnin’” which peaked at #55 on the Billboard Hot 100.
Overall, this album was a more mellow and introspective affair than their debut, and featured more somber themes such as dealing with fame and success, drug abuse, and broken down relationships.
Album sales compared to Bizarre Ride did not fare as well, the group was not able to reach Gold status.
In 2004, Mýa sampled “Runnin’” for her song “Fallin’”.