Missed them live? You’re in luck.
On Sunday, November 3 at Pier 36 in New York City, YouTube hosted the inaugural YouTube Music Awards, a celebration of music honoring the artists and songs that YouTube fans have turned into global hits over the past year. Unlike traditional award shows, this event presented live music videos performed by top artists alongside some of YouTube’s biggest stars, including Arcade Fire, Avicii, CDZA, Earl Sweatshirt, Eminem, Lady Gaga, Lindsey Stirling, M.I.A., Tyler, The Creator, and Walk off the Earth.
Watch performance highlights here: http://www.youtube.com/playlist?list=PLbpi6ZahtOH57d6L_q8YzZ0QwZeP_J4Fe
Hosted by Jason Schwartzman and Reggie Watts and produced by Sunset Lane Entertainment and VICE, the event was led by creative director Spike Jonze in collaboration with co-creative director Chris Milk and directors Damien Kulash, Fafi, James Larese, Joe Sabia, Tyler the Creator, and Ray Tintori. Presented by Kia.
Modern day music fans from across the globe spoke loud and clear, casting winning votes for artists in the following categories:
Video of the Year: Girls’ Generation – I Got A Boy – http://www.youtube.com/watch?v=wq7ftOZBy0E
Artist of the Year: Eminem – http://www.youtube.com/EminemVEVO
Response of the Year: Lindsey Stirling and Pentatonix – Radioactive (Imagine Dragons Cover) – http://www.youtube.com/watch?v=aE2GCa-_nyU
YouTube Phenomenon: Taylor Swift – I Knew You Were Trouble – http://www.youtube.com/watch?v=vNoKguSdy4Y
YouTube Breakthrough: Macklemore & Ryan Lewis – http://www.youtube.com/user/RyanLewisProductions
Innovation of the Year: DeStorm – See Me Standing – http://www.youtube.com/watch?v=m6FepyR0KuE
Find all the YTMA nominees and performers on Google Play here: http://goo.gl/Xq6akX
Nominations for the YouTube Music Awards were announced on October 21, 2013, and based on YouTube data over the last 12 months from September 2012, with nominees representing the artists and videos with the highest levels of YouTube fan engagement, including views, likes, shares, comments, and subscriptions. Fans were able to vote from October 21 through the start of the Awards by sharing official YTMA nomination videos across Google+, Twitter and Facebook.
Full production credits forthcoming.